On Strategy Showcase 12/6/22 On Strategy Showcase 12/6/22

Ep#5 Planning for Effective Outcomes: The Creative Relationship

When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.

On Strategy Showcase 11/28/22 On Strategy Showcase 11/28/22

Ep#4 Planning for Effective Outcomes: Writing Creative Briefs

Arguably the most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief.

On Strategy Showcase 11/15/22 On Strategy Showcase 11/15/22

The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt

How a simple comment about the Frankfurt skyline unlocked an amazing multi-year campaign.

On Strategy Showcase 11/8/22 On Strategy Showcase 11/8/22

Ep#3 Planning for Effective Outcomes: Metrics & Measurement

Harry Davies on ways to avoid common mistakes when designing and socializing metrics within our organizations.

On Strategy Showcase 11/1/22 On Strategy Showcase 11/1/22

Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"

Ep#2 focuses on performance vs. brand and the blasphemous idea of both in a single execution. This series brought to you by WARC.

On Strategy Showcase 10/25/22 On Strategy Showcase 10/25/22

Ep#1 Planning for Effectiveness: "Starting out right" with Mark Ritson

Ep#1 is setting direction and defining objectives. Mark Ritson shares tips on how to get started right and the mistakes too many are making.

On Strategy Showcase 10/18/22 On Strategy Showcase 10/18/22

How Johnnie Walker's "Keep Walking" campaign has been reinvented

The brand historically known for its Pursuit of Progress platform has reinvented the way it expresses itself for a new generation of drinkers.

On Strategy Showcase 10/12/22 On Strategy Showcase 10/12/22

Introduction to our “Planning for Effectiveness" series

James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.

On Strategy Showcase 10/2/22 On Strategy Showcase 10/2/22

Dan Wieden 1945-2022 R.I.P.

Unlike many well known people in our industry, his best work was not behind him. It was still happening every day until the end.

On Strategy Showcase 9/27/22 On Strategy Showcase 9/27/22

Classics Episode: 1960's VW "Think Small" campaign from DDB

How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany?

On Strategy Showcase 9/20/22 On Strategy Showcase 9/20/22

Liquid Death: the water brand that thinks like a beer

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely.

On Strategy Showcase 9/14/22 On Strategy Showcase 9/14/22

James Hurman on start-ups/VCs and their dangerous skepticism of brand

In his new book, James suggests we start using the language of business & VCs to build the case for their investment in both current and future demand.

On Strategy Showcase 8/23/22 On Strategy Showcase 8/23/22

Classic's Episode: 2000's Citibank “Live Richly”

The planning story behind Fallon's win over Chiat Day and how it only happened because of two guys on a speakerphone.

On Strategy Showcase 8/17/22 On Strategy Showcase 8/17/22

Classic's Episode: 1962's AVIS "We Try Harder"

How DDB used a comment from an AVIS employee to turn a potential weakness into a strength.

On Strategy Showcase 8/10/22 On Strategy Showcase 8/10/22

7-Eleven on rebuilding when the idea of convenience has changed

How the convenience store used distinctive brand assets to reframe itself.

On Strategy Showcase 8/3/22 On Strategy Showcase 8/3/22

Uncle Ben’s masterclass in renaming and D&I strategy

The name change was a response to claims of racial stereotyping. The subsequent campaign is a masterclass in strategic thinking.

On Strategy Showcase 7/28/22 On Strategy Showcase 7/28/22

How to turn a brand perceived as cheap into one considered awesome

ColensoBBDO and Skinny Mobile share the strategy that allowed a former youth brand to enter the mass market

On Strategy Showcase 7/20/22 On Strategy Showcase 7/20/22

Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

After decades of “Choosy Moms Choose JiF,” how could a brand mom served you as a kid now be the brand you choose for yourself?

On Strategy Showcase 7/12/22 On Strategy Showcase 7/12/22

The New York Times' Truth Campaign with Droga5, New York

The NYT's principle of "seeking the truth no matter where it may lead" was ridiculed by the political right. Their attempts to undermine independent journalism resulted, in part, in The Truth campaign.

Fergus O'Carroll 7/6/22 Fergus O'Carroll 7/6/22

Standard Life's award-winning End-of-Career Counselor campaign from Publicis, Dublin

With financial advisors resisting recommending the brand, this is how an inventive idea reframed its value. A great B2B2C case.

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