Campaigns 2024
Featured
This socially rooted campaign won for influencer marketing.
An audacious idea that got eight million submissions and 11.9 billion earned impressions.
Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.
Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.
How Dixons overcame its significant weaknesses by hijacking its competitors strengths.
The in-house campaign positions Salesforce as a B2B Generative AI provider.
Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.
This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.
The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.
The journey behind audible’s first global campaign.
George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.
We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.
In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.
If your product has a level of seasonality or occasion, this is the episode for you.
Hendrick’s created the super premium category in gin. This is the story of how.
For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative.
We hear about the campaign to reposition their portfolio of properties.
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
We talk about the work and the unlock that created the original idea.
The backstory behind the strikingly honest $100m campaign designed to bring skeptics back to Jesus.
YETI’s wild is not the wild of extreme sports. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house.
With a brand platform of "Breaking the Rules for Good," Dave's could have gone purpose-first with its founder's backstory of incarceration. But it didn’t.
Professor Gina Fong teaches ethnography to MBA students at Northwestern's Kellogg School of Management.
So much is changing in terms of consolidation, content, branding and pricing. It’s a fascinating conversation.
Always synonymous with small led to newer, larger models, being overlooked.
The streaming platform's CMO and Mischief's EVP, Strategy share the story behind the campaign.
The planning history and brand truth behind what defines Nike. (Original from 2020)