Where marketers share the stories behind strategies that led to amazing work.

 
 
 
 

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Dos Equis' Most Interesting Man In the World is back. We talk about why
Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

 
 
 

Recently Featured Episodes

 
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On the Spot: Rocket Mortgage and other post Super Bowl rants
On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on.

The new book that makes the business case for creative effectiveness
The new book that makes the business case for creative effectiveness

The Effies and System1 have released The Creative Dividend. We talk about it.

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Hugh Derrick is a longtime partner at the Eat Big Fish consultancy in London.

 

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