Where marketers share the stories behind strategies that led to amazing work.

 
 
 
 

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Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success.

 
 

Recently Featured Episodes

 
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On the Spot: Burberry & Johnnie Walker
On the Spot: Burberry & Johnnie Walker

It's planners talking brands they've never worked on. This month Kate Rush Sheehy of GSD&M and Brendon Volpe of UM NYC.

The Insight that fueled the Irish National Lottery Campaign
The Insight that fueled the Irish National Lottery Campaign

A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.

How Dr. Dre is putting swagger back in the Goodyear brand
How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

 

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