On Strategy Showcase 12/27/20 On Strategy Showcase 12/27/20

OkCupid’s return with Wieden + Kennedy’s Brian Ritter

The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."

On Strategy Showcase 12/7/20 On Strategy Showcase 12/7/20

Volvo cars with Sophia Lindholm and Daniel Sjostrand of Forsman and Bodenfors

Volvo’s creative and strategy leads share its new definition of safety.

On Strategy Showcase 11/22/20 On Strategy Showcase 11/22/20

Guinness Part 2: Nick Hulley, ECD at AMV, joins as we talk “Made of More” 2018-2020

From evolving to warmer, more joyful storytelling to the launch of Guinness Clear.

On Strategy Showcase 10/25/20 On Strategy Showcase 10/25/20

Honda and the “Paper” campaign, with Christian Cocker of RPA, Los Angeles

What to do when 59% of new car shoppers have already made up their mind before they begin the shopping process.

On Strategy Showcase 10/25/20 On Strategy Showcase 10/25/20

Guinness Part 1: the story behind “Made of More,” with Alison Falconer and Craig Mawdsley

Hear the story behind the award-winning shift from “Good things come to those who wait” to “Made of More.”

On Strategy Showcase 10/8/20 On Strategy Showcase 10/8/20

New Zealand Tourism with Rory Gallery of the Special Group

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

On Strategy Showcase 10/7/20 On Strategy Showcase 10/7/20

Smirnoff Vodka with Stephen O’Kelly of Diageo and Tim Jones of 72 and Sunny.

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

On Strategy Showcase 9/4/20 On Strategy Showcase 9/4/20

Samsung Mobile with Ed Tsue, CSO at Publicis OPTS, NY

The Samsung/Apple rivalry and the breakout moment that changed everything.

On Strategy Showcase 8/6/20 On Strategy Showcase 8/6/20

Durex condoms with Chantelle Begley of Havas, London

Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.

On Strategy Showcase 8/6/20 On Strategy Showcase 8/6/20

Modelo Beer with Piper Dolan of Ogilvy, Chicago

Learn how the hispanic beer brand that celebrated working class values broke into the U.S. general market.

On Strategy Showcase 7/21/20 On Strategy Showcase 7/21/20

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

On Strategy Showcase 6/5/20 On Strategy Showcase 6/5/20

Adidas Originals with Mark Aronson of Johannes Leonardo, NY

How the sub-brand reconnected with street culture through a series of three themes.

On Strategy Showcase 6/4/20 On Strategy Showcase 6/4/20

CALM's Project 84 with Will Grundy of Adam & Eve DDB

Project 84 existed only because the agency's first effort disappointed.

On Strategy Showcase 6/2/20 On Strategy Showcase 6/2/20

FIFA 18’s El Tornado with Martin Beverley and David Mortimer of Adam & Eve DDB

Learn how the virtual game influenced the real world.

On Strategy Showcase 6/2/20 On Strategy Showcase 6/2/20

Nike with Andy Lindblade, Head of Strategy at W+K, Portland

The planning history and brand truth behind what defines Nike.