Campaigns 2022
Featured
Mark returns to share his Top 10 Marketing Moments and why they mattered. Happy holidays and New Year to everyone.
To celebrate the holidays, we’re rerunning the stories behind 10 years of iconic John Lewis Xmas ads and the brand platform that inspired them
How a simple comment about the Frankfurt skyline unlocked an amazing multi-year campaign.
The brand historically known for its Pursuit of Progress platform has reinvented the way it expresses itself for a new generation of drinkers.
Unlike many well known people in our industry, his best work was not behind him. It was still happening every day until the end.
How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany?
Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely.
In his new book, James suggests we start using the language of business & VCs to build the case for their investment in both current and future demand.
The planning story behind Fallon's win over Chiat Day and how it only happened because of two guys on a speakerphone.
How DDB used a comment from an AVIS employee to turn a potential weakness into a strength.
How the convenience store used distinctive brand assets to reframe itself.
The name change was a response to claims of racial stereotyping. The subsequent campaign is a masterclass in strategic thinking.
ColensoBBDO and Skinny Mobile share the strategy that allowed a former youth brand to enter the mass market
After decades of “Choosy Moms Choose JiF,” how could a brand mom served you as a kid now be the brand you choose for yourself?
The NYT's principle of "seeking the truth no matter where it may lead" was ridiculed by the political right. Their attempts to undermine independent journalism resulted, in part, in The Truth campaign.
With financial advisors resisting recommending the brand, this is how an inventive idea reframed its value. A great B2B2C case.
How Sacha Baron Cohen's team and Leo Burnett made a National Rifle Association President undermine his own organization.
While subsequent work from W+K has built on "It's only worth it if you can enjoy it," this is the back story.
From the 1960s’ “Think Small” to the 1990s’ “Drivers Wanted” to the current “Drive Bigger,” VW’s audience has always been those frustrated with the status quo.
The story behind the revival of the “You’ll either love it or hate it” slogan.
Hear about the category insight that fueled the success of the “Great Shows” campaign.
Jon Lombardo shares concepts that can help your CFO better support your case for effective investment.
Ladder’s totally unexpected campaign in an otherwise uptight, traditional category.
In 2019, Nissan started a journey that would lead to its first ever brand campaign in the U.S. This is the strategy story.
Ian explains that we lose the benefits of diverse thinking because of our inability to disagree well.
Orlando builds on the work of Romaniuk, Binet, Field, Sharp and others with research on how to better ensure we produce work that works.
The creative and strategic platform that reignited consumer interest in a deeply entrenched category.
The story of growth following a crisis for the McDonald's brand. A recovery that put operations, humility and relatability at the center of everything.
We talk about a bunch of topics including how labels are used as proxies for true knowledge and whether we can ever know enough to really know.
While subsequent work has built on "It's only worth it if you can enjoy it," this is the back story.