Liquid Death: the water brand that thinks like a beer

Liquid Death (Water)
Written By On Strategy Showcase

Greg Fass
VP, Marketing
Liquid Death
Los Angeles, CA

Connect with Greg
LinkedIn / Liquid Death

Andy Pearson
VP, Marketing
Liquid Death
Los Angeles, CA

Connect with Andy
LinkedIn / Liquid Death

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply regular drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.”


Started in 2019 by a former ad agency creative, the brand, in its latest round of funding, was valued at a half billion dollars on revenue of $45 million. It’s an example of a sustainable product that’s not being too earnest about it.

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