Classic's Episode: 2000's Citibank “Live Richly”

Citi "Live Richly"
Written By On Strategy Showcase

Dan Sutton
Founding Partner
RoundPeg Consulting
Minneapolis, MN

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Dan was the lead planner at Fallon on the Citi account. He shares the amazing planning story behind their win over Chiat Day: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.

 
 
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Classic's Episode: 1962's AVIS "We Try Harder"