The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt

Carla Mueller
Strategy Director
Ogilvy, Frankfurt

Connect with Carla
LinkedIn / Ogilvy

Sinya Horwedel
Creative Director
Ogilvy, Frankfurt

Connect with Sinya
LinkedIn / Ogilvy

 

Challenging the perception that domestic travel was boring, German Rail combined a brilliant idea with a personalized, social-media-fueled price comparison configurator to help Germans Rediscover Germany.

And it was an observation about the Frankfurt skyline that unlocked it. See the case videos and their evolution across three years and three distinct marketing environments below.

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Ep#4 Planning for Effective Outcomes: Writing Creative Briefs

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Ep#3 Planning for Effective Outcomes: Metrics & Measurement