Campaigns 2024
Featured
How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.
While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is.
Controversial to some, liberating to others, the idea caught fire in media.
We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t, etc.
A masterclass in demonstrating the creative effectiveness of a medium or message. Tons of new stuff here.
Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels.
Richard Huntington, CSO at Saatchi shares the strategy that delivered 6 yrs of growth. And the CEO who tried to kill it.
Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.
It shocked us back in 1997 and won an APG Gold. But the question is, are we now immune to it?
This socially rooted campaign won for influencer marketing.
An audacious idea that got eight million submissions and 11.9 billion earned impressions.
Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.
Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.
How Dixons overcame its significant weaknesses by hijacking its competitors strengths.
The in-house campaign positions Salesforce as a B2B Generative AI provider.
Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.
This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.
The planning history and brand truth behind what defines Nike. (Original from 2020)
The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.
The journey behind audible’s first global campaign.
George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.
We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.
In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.
If your product has a level of seasonality or occasion, this is the episode for you.
Hendrick’s created the super premium category in gin. This is the story of how.
For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative.
We hear about the campaign to reposition their portfolio of properties.
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
We talk about the work and the unlock that created the original idea.
While subsequent work has built on "It's only worth it if you can enjoy it," this is the back story.