W+K’s Marcus Collins on his new book about culture's influence on what and why we buy
Marcus demonstrates the risks of chasing “value propositions” and losing sight of the influence culture has on our decisions.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- Alanna Watson
- Alison Falconer
- Amie Dowker
- Andy Grayson
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- BBH
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- Celia Garforth
- CFO/CMO
- Chanelle Kalfas
- Chris Beresford-Hill
- Christian Cocker
- Classics Episode
- Colin Chow
- Connections Role in Effectiveness
- Craig Mawdsley
- Cross Screen Media
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- Dan Reynolds
- Dan Sutton
- Danielle Hawley
- David Broad
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- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
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- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
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- Jamie Peate
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- Jennifer Baldwin
- Jenny Lindquist
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- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Karen Nelson-Field
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
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- Les Binet
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- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Susan Coghill
- Tahaab Rais
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