On Strategy Showcase 2/17/25 On Strategy Showcase 2/17/25

Uber. Extending the consumer brand into a B2B world

We talk about taking aspects of the brand that can extend and others that need to be augmented.

On Strategy Showcase 2/11/25 On Strategy Showcase 2/11/25

Three planners get their favorite Super Bowl ads tested (hilarious)

What happens when planners hear how their favorite spots tested?

On Strategy Showcase 2/2/25 On Strategy Showcase 2/2/25

Taking a premium-priced, low awareness brand into a low consideration category needed a reframe.

On Strategy Showcase 1/19/25 On Strategy Showcase 1/19/25

We hear how an advocacy strategy is building relationships with decision makers who need an outside voice.

On Strategy Showcase 1/13/25 On Strategy Showcase 1/13/25

What will the role of Ai be in the practice of strategy?

On Strategy Showcase 1/6/25 On Strategy Showcase 1/6/25

The ask was to improve upon an existing Disney concept, but that's not where things ended.