The three key takeaways from our Planning for Effectiveness series
We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency.
Ep#5 Planning for Effective Outcomes: The Creative Relationship
When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.
Ep#4 Planning for Effective Outcomes: Writing Creative Briefs
Arguably the most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief.
Ep#3 Planning for Effective Outcomes: Metrics & Measurement
Harry Davies on ways to avoid common mistakes when designing and socializing metrics within our organizations.
Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"
Ep#2 focuses on performance vs. brand and the blasphemous idea of both in a single execution. This series brought to you by WARC.
Ep#1 Planning for Effectiveness: "Starting out right" with Mark Ritson
Ep#1 is setting direction and defining objectives. Mark Ritson shares tips on how to get started right and the mistakes too many are making.
Introduction to our “Planning for Effectiveness" series
James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- Alanna Watson
- Alison Falconer
- Amie Dowker
- Andy Grayson
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- BBH
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- Celia Garforth
- CFO/CMO
- Chanelle Kalfas
- Chris Beresford-Hill
- Christian Cocker
- Classics Episode
- Colin Chow
- Connections Role in Effectiveness
- Craig Mawdsley
- Cross Screen Media
- Dan Hulse
- Dan Murphy
- Dan Reynolds
- Dan Sutton
- Danielle Hawley
- David Broad
- David Mortimer
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
- James Hurman
- James Sowden
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jennifer Baldwin
- Jenny Lindquist
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Karen Nelson-Field
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Visco
- Les Binet
- Lindsay Gray
- Loz Horner
- Lucy Jameson
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Mason
- Matthew Clay
- Michelle Spillane
- Mike Dubrick
- Muiris O Riada
- OMD
- Paula Bloodworth
- Piper Dolan
- Planning for Effectiveness
- Rachel Walker
- Ray Patterson
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Rushil Nadkarni
- Saskia Jones
- Siddarth Sivaprakash
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Susan Coghill
- Tahaab Rais
- Tass Tsitsopoulus
- Tom Callard
- Tom Morton
- Tom Sussman
- U-Studio
- Uncommon
- Volkan Dalkilic
- Will Grundy