Classics Episode: 1960's VW "Think Small" campaign from DDB

VW Classic 1960s
Written By On Strategy Showcase
 

Faisal Siddiqui
Founder, Strategist
Creative Business Company
Toronto, Canada

Connect with Faisal
LinkedIn / Creative Business Company

How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.

 
 
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