On Strategy Showcase 2/21/23 On Strategy Showcase 2/21/23

The three key takeaways from our Planning for Effectiveness series

We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.

On Strategy Showcase 12/6/22 On Strategy Showcase 12/6/22

Ep#5 Planning for Effective Outcomes: The Creative Relationship

When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.

On Strategy Showcase 10/12/22 On Strategy Showcase 10/12/22

Introduction to our “Planning for Effectiveness" series

James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.

On Strategy Showcase 9/14/22 On Strategy Showcase 9/14/22

James Hurman on start-ups/VCs and their dangerous skepticism of brand

In his new book, James suggests we start using the language of business & VCs to build the case for their investment in both current and future demand.

The three key takeaways from our Planning for Effectiveness series

Ep#5 Planning for Effective Outcomes: The Creative Relationship

Introduction to our “Planning for Effectiveness" series

James Hurman on start-ups/VCs and their dangerous skepticism of brand

Other Featured Episodes: