Ep#5 Planning for Effective Outcomes: The Creative Relationship

Written By On Strategy Showcase

Greg Hahn
Co-Founder
Mischief USA
New York

Connect with Greg
LinkedIn / Mischief USA

 

James Hurman
Author and Founder of
Previously Unavailable & Tracksuit
New Zealand

Connect with James
LinkedIn / Previously Unavailable

When it comes to generating effective outcomes, it’s critical that a strong relationship exists between account people, strategists and creatives. It’s respect and chemistry that fuels it. It’s hard to achieve, but when it works it’s magic. I talk with Greg and James about the various creative personalities and how best to work with each. It’s a big topic we only touch the surface on. I promise we’ll dig deeper in 2023.

 
 
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Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
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Ep#4 Planning for Effective Outcomes: Writing Creative Briefs