Campaigns 2021

New work presents the brand as an "unrestrained pleasure" by leveraging craveability and the attitudes of proud Velveeta lovers.

Adam&EveDDB's CSO Martin Beverley and Craig Spence, Chief Brand Officer for the IPC share the strategy that focuses on what we have in common, not what makes us different.

Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlet-Batada, Marketing Director at Mondelez share the strategy back story.

Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group.

The Gold EFFIE winning campaign that brilliantly twisted the age-old adage “A woman’s place is in the kitchen.”

The essence of the Starbucks brand is seduction. We talk about the brand and how its desire to connect post-lockdown led to the Funnel Cake Frappuccino.

Treat your cat to Temptations before they treat themselves to you. The strategy story behind the new campaign.

From celebrating how we cook to celebrating why. And the role lockdown played in its success. A 2021 APG Strategy Award winner.

Inside the creative and strategic culture that delivers at speed and scares us all.

This B2B campaign centered around Arranmore, an isolated island off the coast of Donegal. The parallel between island life and business life was that companies, like communities, need to be connected in order to grow.

The story behind successfully managing through multiple challenges. It's a journey of success built on the shared belief in doing the opposite of what's expected.

The story behind the brand's expansion from niche to mass with Mark Kirkham, VP & General Manager at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.

As strategists, we're afraid of what appears obvious. This campaign for Taylors coffee bags inspires us to embrace the obvious, because obvious can be really good.

After acquiring Droga5 and other creative shops, Brian and his team are rolling out their part consultancy, part tech firm and part agency offering. Not only is it formidable, but it may in fact be what we've always wanted modern marketing agencies to be.

The Martin Agency CSO, Elizabeth Paul and Axe Global Brand Director, Caroline Gregory, share the story behind how the brand that once expressed attraction in terms of one-dimensional women drawn uncontrollably to Axe guys, is reinventing itself.

Selma Ahmed and David Mortimer of Adam&Eve talk us through the thinking that led to their Channel 4 Diversity in Advertising Award.

When only 10% of young people ever even consider the Army, the challenge is clear. We hear about DDB's first two campaigns... and the new one currently in development.

Learn how Andrew's team put brand theory into practice at scale, by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity to the center of the business.

Paula has worked on Nike on three continents. We first discuss what inspired Nothing Beats a Londoner, then how Nike approached planning in a year without sports.

The stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized Popeye's.

The 2020 U.K. strategist of the year discusses the agency’s brilliant Alexa work and why “luck” is where opportunity meets a prepared mind.

The U.K. soda brand’s search for purposeful humor that would reconnect it with youth culture, after a long absence.

Planning is not a trade, it's a profession. It can't just be something you learn on the job. Julian shares what the academy offers those who want to improve their skills.

Droga5 produced the latest brand campaign for its parent company, Accenture. We learn about the brand's journey and its first ever purpose/promise statement.