The Entertainer's campaign focuses on our kids charming obsessions

The Entertainer Toy Shopadam&eveDDB
Written By On Strategy Showcase

Catherine Willoughby
Strategy Director
Adam&EveDDB, London

Connect with Catherine
LinkedIn / adam&eveDDB

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning. 

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