Why Bumble encourages women to fall in love with the journey, not just the destination
Bumble, the dating app, is about women making the first move. This is the strategy story behind the brand’s latest work from 72andSunny.
Coca-Cola with Laura Visco and Armando Potter of 72andSunny, Amsterdam
Coca-Cola suspended its marketing as the pandemic struck. It returned with the optimistic "Open like never before." This is the story behind the work.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- Adrian Ho
- Aisea Laungaue
- Alison Falconer
- Andrew Tindall
- Andy Grayson
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- Catherine Willoughby
- CFO/CMO
- Chick fil-A
- Chris Beresford-Hill
- Christian Cocker
- Connections Role in Effectiveness
- Craig Mawdsley
- Dan Reynolds
- Dan Sutton
- Daniela Bombonato
- David Mortimer
- David Tiltman
- DDB Chicago
- Ed Gunn
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- Gareth Kay
- Garth Weber
- George Felix
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jen Costello
- Jennifer Baldwin
- Jenny Lindquist
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Visco
- Les Binet
- Lindsay Gray
- Live from Toronto
- Live Tour 2024
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Marina Prieto
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matthew Clay
- Michelle Spillane
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- Neil Godber
- Nicole Parlapiano
- Paula Bloodworth
- Planning for Effectiveness
- Ray Patterson
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Saskia Jones
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tom Morton
- Tom Roach
- Tom Sussman
- U-Studio
- Vrbo
- Will Grundy