On Strategy Showcase 12/26/23 On Strategy Showcase 12/26/23

Mark Ritson's Top 10 Marketing Moments of 2023

About more than advertising, it’s about the best marketing moments of the year.

On Strategy Showcase 12/10/23 On Strategy Showcase 12/10/23

How delivery-on-demand can be about more than convenience

Uber Eats are the 800 lb gorilla, but may be vulnerable. New work from ColensoBBDO and Delivereasy shows how.

On Strategy Showcase 12/2/23 On Strategy Showcase 12/2/23

A look back on Snickers' strategy from the team that shaped it

The real story behind "You're not you when you're hungry" and its evolution across 15 years.

On Strategy Showcase 11/19/23 On Strategy Showcase 11/19/23

Mark Ritson talks about his controversial column in Marketing Week

Is America truly lagging behind the rest of the world in marketing effectiveness?

On Strategy Showcase 11/12/23 On Strategy Showcase 11/12/23

The story behind the evolution of a clinical brand

Replens shines a spotlight on the strategic importance of understanding human psychology in consumer research.

On Strategy Showcase 10/28/23 On Strategy Showcase 10/28/23

Discover Bank’s “Especially for Everyone”

Discover is banking on the democratization of specialness to attract a new set of customers.

On Strategy Showcase 10/12/23 On Strategy Showcase 10/12/23

The origin stories behind Baileys, Ciroc and Tanqueray from the man who created them

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV.

On Strategy Showcase 10/1/23 On Strategy Showcase 10/1/23

How Heinz reversed its decline by leveraging product truths in amazing ways

From Ketchup Fraud to Hog Dog Pact to Vintage Drip and more, Heinz and Rethink deliver brilliantly on creative effectiveness in CPG.

On Strategy Showcase 9/24/23 On Strategy Showcase 9/24/23

Chipotle's "Food with Integrity" platform and its 33 million person database

With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived.

On Strategy Showcase 9/15/23 On Strategy Showcase 9/15/23

How Midol, a period relief product, is fighting the normalization of discomfort

Midol is provoking people with periods to question the normalization of discomfort.

On Strategy Showcase 8/24/23 On Strategy Showcase 8/24/23

The inside story behind McDonald's global "As Featured In" campaign from W+K

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order.

On Strategy Showcase 8/20/23 On Strategy Showcase 8/20/23

We talk misleading metrics with Mike Menkes of Analytic Partners, NY

We address the two major buckets - exposure and impact - and how they're being potentially misused and misunderstood.

On Strategy Showcase 8/13/23 On Strategy Showcase 8/13/23

How Kobo is challenging Amazon in the e-reader space

Rakuten Kobo is using book shaming and the popularity of guilty pleasure titles to carve out a unique space.

Fergus O'Carroll 8/6/23 Fergus O'Carroll 8/6/23

The story behind Domino's Pizza's history of digital first mover advantages

From Emoji Ordering, Zero Click Ordering, Carryout Tips to their Stranger Things, Season 4 collaboration.

On Strategy Showcase 7/29/23 On Strategy Showcase 7/29/23

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite.