The story behind Kellogg's brand refresh

Kellogg'sLeo Burnett LondonLeo Burnett
Written By On Strategy Showcase

Jenn Carkner
VP, Kellogg’s Cereal Transformation
Kellanova Europe


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Amelia Redding
Strategy Partner
Leo Burnett
London

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LinkedIn / Leo Burnett

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have refreshed the brand's visual identity and are using ethnography to unlock morning-time rituals that will fuel the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

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