Ep#3 Planning for Effective Outcomes: Metrics & Measurement

Written By On Strategy Showcase

Harry Davies
VP Marketing Investment & Effectiveness
Sage, London

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Harry Davies was Head of Sales Data Science & Analytics at Google. Prior to that Head of Amazon marketing services in Europe. Harry talks us through ways to avoid common mistakes when thinking through, framing and socializing metrics within our organizations.

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Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"