James Hurman on start-ups/VCs and their dangerous skepticism of brand

Future Demand (Book)
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James Hurman
Author & Founding Partner
Previously Unavailable
Auckland, New Zealand

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We talk about his latest book “Future Demand.” James suggests we start using the language of business to help improve the perceived value of brand within organizations. While his new book focuses on Start-ups, there are universal lessons for all companies struggling with building business cases for investment in both current and future demand.

You can buy Future Demand here https://amzn.to/3BFpv2I

 
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