Pop-Tarts 2024 Gold Effie winning Pop-Tartigans
This socially rooted campaign won for influencer marketing.
Doordash's Titanium Grand Prix winner from W+K
An audacious idea that got eight million submissions and 11.9 billion earned impressions.
Classic's Episode: Sainsbury's Try Something New
Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.
Turning bar codes into cookies with OREO "Codes"
Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.
Classics Episode: Dixons on hijacking your competitors strengths
How Dixons overcame its significant weaknesses by hijacking its competitors strengths.
Why Matthew McConaughey’s helping Salesforce reposition
The in-house campaign positions Salesforce as a B2B Generative AI provider.
How "Purpose" can lead to bad marketing, with Nick Asbury
Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.
Classics Episode: Kit Kat on giving yourself a break
This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.
Nike & the culture of W+K with Andy Lindblade, CSO, Portland
The planning history and brand truth behind what defines Nike. (Original from 2020)
Classics Episode: The Economist's "white on red" campaign
The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.
Inside audible’s “There's more to imagine when you listen."
The journey behind audible’s first global campaign.
How Mischief and CMO, George Felix are refreshing Chili's
George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.
Voices of Irish marketing live from Dublin
We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.
How AXE rediscovered its sweet spot
In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.
Magnum on creating new use occasions
If your product has a level of seasonality or occasion, this is the episode for you.
Hendrick's Gin: the launch that ignored the norms
Hendrick’s created the super premium category in gin. This is the story of how.
Ryanair's controversial social strategy explained
For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative.
The story behind Hilton Hotels' "It matters where you stay"
We hear about the campaign to reposition their portfolio of properties.
Pepsi's New Global Brand Platform with CMO, Mark Kirkham
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
Uber Eats and the evolution of the Uber brand
We talk about the work and the unlock that created the original idea.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- Alanna Watson
- Alison Falconer
- Amie Dowker
- Andy Grayson
- Andy Lindblade
- Andy Nairn
- Anna-Scott Philips
- APG Awards
- APG London
- Armando Potter
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- Celia Garforth
- CFO/CMO
- Chanelle Kalfas
- Christian Cocker
- Classics Episode
- Colin Chow
- Connections Role in Effectiveness
- Craig Mawdsley
- Cross Screen Media
- Dan Hulse
- Dan Murphy
- Dan Reynolds
- Dan Sutton
- Danielle Hawley
- David Broad
- David Mortimer
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
- James Hurman
- James Sowden
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jennifer Baldwin
- Jenny Lindquist
- John Doyle
- John Hickman
- John Kenny
- Jonathan Daly
- Julian Cole (on creative briefs)
- Karen Martin
- Karen Nelson-Field
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Visco
- Les Binet
- Lindsay Gray
- Loz Horner
- Lucy Jameson
- Mark Kirkham
- Mark Ritson
- Market Research
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Mason
- Matthew Clay
- Michelle Spillane
- Mike Dubrick
- Muiris O Riada
- Neasa McGuinness
- Old But Gold Series
- OMD
- Paula Bloodworth
- Piper Dolan
- Planning for Effectiveness
- Rachel Walker
- Ray Patterson
- RG Logan
- Rob Campbell
- Rory Gallery
- Rushil Nadkarni
- Siddarth Sivaprakash
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Susan Coghill
- Tahaab Rais
- Tass Tsitsopoulus
- Tom Callard
- Tom Morton
- Tom Sussman
- Volkan Dalkilic
- Will Grundy