Pepsi's New Global Brand Platform with CMO, Mark Kirkham
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
The story behind the brand's expansion from niche to mass with Mark Kirkham, VP & General Manager at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- Adam&EveDDB
- Adrian Ho
- Aisea Laungaue
- Alison Falconer
- Andy Grayson
- Andy Lindblade
- Anna-Scott Philips
- APG Awards
- APG London
- Armando Potter
- BBH
- Ben Doepke
- Ben Shaw
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- CFO/CMO
- Chris Beresford-Hill
- Christian Cocker
- Claire Strickett
- Connections Role in Effectiveness
- Craig Mawdsley
- Dan Reynolds
- Dan Sutton
- David Mortimer
- Disney
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- George Felix
- Greg Fass
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jen Costello
- Jennifer Baldwin
- Jenny Lindquist
- Joey Camire
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Rowan
- Laura Visco
- Les Binet
- Lindsay Gray
- Live Tour 2024
- Loz Horner
- Lucy Jameson
- Mark Kirkham
- Mark Ritson
- Market Research
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Williams
- Matthew Clay
- MC Saatchi
- Michelle Spillane
- Muiris O Riada
- Nikki Crumpton
- Paula Bloodworth
- Planning for Effectiveness
- Ray Patterson
- RG Logan
- Ricardo Perez
- Richard Brim
- Rob Campbell
- Rory Gallery
- Saskia Jones
- Siobhan Lonergan
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Tass Tsitsopoulus
- Thomas O'Neill
- Tiffany Graeff
- Tiina Salzberg
- Tom Morton
- Tom Roach
- Tom Sussman
- U-Studio
- VML
- Will Grundy