Pepsi's New Global Brand Platform with CMO, Mark Kirkham
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
The story behind the brand's expansion from niche to mass with Mark Kirkham, VP & General Manager at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- Adrian Ho
- Aisea Laungaue
- Alanna Watson
- Alison Falconer
- Amie Dowker
- Andy Grayson
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- BBH
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Bridget Angear
- Caroline Gregory
- Celia Garforth
- CFO/CMO
- Chanelle Kalfas
- Chris Beresford-Hill
- Christian Cocker
- Classics Episode
- Colin Chow
- Connections Role in Effectiveness
- Craig Mawdsley
- Cross Screen Media
- Dan Hulse
- Dan Murphy
- Dan Reynolds
- Dan Sutton
- Danielle Hawley
- David Broad
- David Mortimer
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
- James Hurman
- James Sowden
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jen Costello
- Jennifer Baldwin
- Jenny Lindquist
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Nelson-Field
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Visco
- Les Binet
- Lindsay Gray
- Live Tour 2024
- Loz Horner
- Lucy Jameson
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Mason
- Michelle Spillane
- Muiris O Riada
- OMD
- Paula Bloodworth
- Piper Dolan
- Planning for Effectiveness
- Rachel Walker
- Ray Patterson
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Rushil Nadkarni
- Saskia Jones
- Siddarth Sivaprakash
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Susan Coghill
- Tahaab Rais
- Tass Tsitsopoulus
- Tom Callard
- Tom Morton
- Tom Sussman
- U-Studio
- Uncommon
- Volkan Dalkilic
- Will Grundy