The Martin Agency and US Cellular on using tension to get attention
What are the implications of owning and admitting your category’s achilles heel?
The story behind Hanes' new "Make Yourself Comfortable" platform
The basics apparel brand shares how it’s elevating its "comfort" equity from functional benefit to cultural relevance.
The three key takeaways from our Planning for Effectiveness series
We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.
Repositioning AXE for a world where attraction is broader and more inclusive
The Martin Agency CSO, Elizabeth Paul and Axe Global Brand Director, Caroline Gregory, share the story behind how the brand that once expressed attraction in terms of one-dimensional women drawn uncontrollably to Axe guys, is reinventing itself.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- Adam&EveDDB
- Adrian Ho
- Aisea Laungaue
- Alison Falconer
- Andy Grayson
- Andy Lindblade
- Anna-Scott Philips
- APG Awards
- APG London
- Armando Potter
- BBH
- Ben Doepke
- Ben Shaw
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- CFO/CMO
- Chris Beresford-Hill
- Christian Cocker
- Connections Role in Effectiveness
- Craig Mawdsley
- Dan Reynolds
- Dan Sutton
- David Mortimer
- Disney
- Ed Gunn
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- George Felix
- Greg Fass
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jen Costello
- Jennifer Baldwin
- Jenny Lindquist
- Joey Camire
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Rowan
- Laura Visco
- Les Binet
- Lindsay Gray
- Live Tour 2024
- Loz Horner
- Lucy Jameson
- Mark Kirkham
- Mark Ritson
- Market Research
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Williams
- Matthew Clay
- MC Saatchi
- Michelle Spillane
- Muiris O Riada
- Nikki Crumpton
- Paula Bloodworth
- Planning for Effectiveness
- Ray Patterson
- RG Logan
- Ricardo Perez
- Richard Brim
- Rob Campbell
- Rory Gallery
- Saskia Jones
- Siobhan Lonergan
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Tass Tsitsopoulus
- Thomas O'Neill
- Tiffany Graeff
- Tiina Salzberg
- Tom Morton
- Tom Roach
- Tom Sussman
- U-Studio
- VML
- Will Grundy