Standard Life's award-winning End-of-Career Counselor campaign from Publicis, Dublin

Standard Life Ireland (retirement planning)
Written By Fergus O'Carroll

Sharon Smyth
Head of Brand
The Phoenix Group
Dublin, Ireland

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Chloe Hanratty
Head of Strategic Planning
Publicis
Dublin, Ireland

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With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.

Fergus O'Carroll
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