Campaigns 2025
Featured
This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY.
Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand.
Recorded Feb. 20th in front of a live audience. We talk about the rise of indie agencies.
A Titanium winner, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid
"Funk no" underwear and "Ball-room" jeans reflect its fantastically irreverent voice. A must listen episode.
We talk about taking aspects of the brand that can extend and others that need to be augmented.
The perfectly weird campaign suggests that if it's in you, it's in here.
What happens when planners hear how their favorite spots tested?
Taking a premium-priced, low awareness brand into a low consideration category needed a reframe.
Reframing its misplaced reputation as simply an app for hook-ups.
We hear how an advocacy strategy is building relationships with decision makers who need an outside voice.
What will the role of Ai be in the practice of strategy?
The ask was to improve upon an existing Disney concept, but that's not where things ended.