Classic's Episode: 1962's AVIS "We Try Harder"

AVIS "We Try Harder"
Written By On Strategy Showcase

Faisal Siddiqui
Founder, Strategist
Creative Business Company
Toronto, Canada

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The first in our new series on classic campaigns is how DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.

 

Hertz eventually fought back…

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