On Strategy Showcase 12/27/21 On Strategy Showcase 12/27/21

Mark Ritson on his Top 10 Marketing Moments of 2021

The industry columnist, advisor and professor of marketing shares his Top 10 moments of this past year. And, as always, there are surprises for all.

On Strategy Showcase 12/16/21 On Strategy Showcase 12/16/21

How Velveeta sidestepped the cheese wars to create a space in pop culture

New work presents the brand as an "unrestrained pleasure" by leveraging craveability and the attitudes of proud Velveeta lovers.

On Strategy Showcase 12/8/21 On Strategy Showcase 12/8/21

The brilliant #Wethe15 initiative and the decision to show disabled persons the way they are - wonderfully ordinary

Adam&EveDDB's CSO Martin Beverley and Craig Spence, Chief Brand Officer for the IPC share the strategy that focuses on what we have in common, not what makes us different.

On Strategy Showcase 11/25/21 On Strategy Showcase 11/25/21

How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlet-Batada, Marketing Director at Mondelez share the strategy back story.

On Strategy Showcase 11/17/21 On Strategy Showcase 11/17/21

Pharma marketing: why there's so much of it and why it needs to change

Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group.

On Strategy Showcase 11/11/21 On Strategy Showcase 11/11/21

The KitchenAid campaign that shines a light on sexism in professional kitchens

The Gold EFFIE winning campaign that brilliantly twisted the age-old adage “A woman’s place is in the kitchen.”

On Strategy Showcase 10/31/21 On Strategy Showcase 10/31/21

The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke

The essence of the Starbucks brand is seduction. We talk about the brand and how its desire to connect post-lockdown led to the Funnel Cake Frappuccino.

On Strategy Showcase 10/22/21 On Strategy Showcase 10/22/21

Temptations’ hilarious new Halloween campaign with Jack Spicer of Adam&EveDDB

Treat your cat to Temptations before they treat themselves to you. The strategy story behind the new campaign.

On Strategy Showcase 10/14/21 On Strategy Showcase 10/14/21

Lurpak’s strategic pivot with Rory Foster of W+K, London

From celebrating how we cook to celebrating why. And the role lockdown played in its success. A 2021 APG Strategy Award winner.

On Strategy Showcase 10/7/21 On Strategy Showcase 10/7/21

Out of Google Labs, Apple and W+K comes Arts & Letters. A look inside with Andy Grayson, Head of Strategy

Inside the creative and strategic culture that delivers at speed and scares us all.

On Strategy Showcase 8/26/21 On Strategy Showcase 8/26/21

The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland

This B2B campaign centered around Arranmore, an isolated island off the coast of Donegal. The parallel between island life and business life was that companies, like communities, need to be connected in order to grow.

On Strategy Showcase 8/12/21 On Strategy Showcase 8/12/21

KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC

The story behind successfully managing through multiple challenges. It's a journey of success built on the shared belief in doing the opposite of what's expected.

On Strategy Showcase 8/4/21 On Strategy Showcase 8/4/21

Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement

The story behind the brand's expansion from niche to mass with Mark Kirkham, VP & General Manager at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.

On Strategy Showcase 7/15/21 On Strategy Showcase 7/15/21

What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals

As strategists, we're afraid of what appears obvious. This campaign for Taylors coffee bags inspires us to embrace the obvious, because obvious can be really good.

On Strategy Showcase 7/9/21 On Strategy Showcase 7/9/21

Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised clients, and on a global scale?

After acquiring Droga5 and other creative shops, Brian and his team are rolling out their part consultancy, part tech firm and part agency offering. Not only is it formidable, but it may in fact be what we've always wanted modern marketing agencies to be.

On Strategy Showcase 6/28/21 On Strategy Showcase 6/28/21

Repositioning AXE for a world where attraction is broader and more inclusive

The Martin Agency CSO, Elizabeth Paul and Axe Global Brand Director, Caroline Gregory, share the story behind how the brand that once expressed attraction in terms of one-dimensional women drawn uncontrollably to Axe guys, is reinventing itself.

On Strategy Showcase 6/17/21 On Strategy Showcase 6/17/21

FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they allow us to discover our own biases

Selma Ahmed and David Mortimer of Adam&Eve talk us through the thinking that led to their Channel 4 Diversity in Advertising Award.

On Strategy Showcase 6/9/21 On Strategy Showcase 6/9/21

The U.S. Army's recruitment challenge with Kevin Richey, EVP Planning, DDB, Chicago

When only 10% of young people ever even consider the Army, the challenge is clear. We hear about DDB's first two campaigns... and the new one currently in development.

On Strategy Showcase 5/23/21 On Strategy Showcase 5/23/21

Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness

Learn how Andrew's team put brand theory into practice at scale, by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity to the center of the business.

On Strategy Showcase 5/7/21 On Strategy Showcase 5/7/21

Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

Paula has worked on Nike on three continents. We first discuss what inspired Nothing Beats a Londoner, then how Nike approached planning in a year without sports.

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