Campaigns 2020
Featured
Volvo’s creative and strategy leads share its new definition of safety.
From evolving to warmer, more joyful storytelling to the launch of Guinness Clear.
What to do when 59% of new car shoppers have already made up their mind before they begin the shopping process.
Hear the story behind the award-winning shift from “Good things come to those who wait” to “Made of More.”
Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
The Samsung/Apple rivalry and the breakout moment that changed everything.
Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.
Learn how the hispanic beer brand that celebrated working class values broke into the U.S. general market.
How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.
How the sub-brand reconnected with street culture through a series of three themes.
Project 84 existed only because the agency's first effort disappointed.
Learn how the virtual game influenced the real world.
The planning history and brand truth behind what defines Nike.
Why we need to find better problems to solve.
The planning story behind New Balance's rapid growth.
Brand Federation matches talent to strategy projects.
How the brand "changes the way the world moves through everyday acts of cooperation."
How Kia launched the Telluride as “the car built for the rest of us.”
Learn how planning turned around the recruiting efforts of the NHS.
Hear the stories behind Wendy’s multiple social media successes.
The insights and story behind “the official diaper of experienced moms.”
Learn what is meant by the Edge Effect, and how it’s fueling planning.
How “Live Fearless” left women feeling understood and men feeling part of the conversation.
How the brand’s founder-story fueled the Colonel’s revival. And what wasn’t planned.
The story built at the intersection of Australian nature and the nature of Australians.
The Orange Theory/Peloton story and how everyone’s chasing the connected experience.
The thinking behind ITV’s positioning and how Britishness is something no streamer will ever own.
How the shift in the definition of modern luxury meant a shift for Audi.
The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."