Ep#4 Planning for Effective Outcomes: Writing Creative Briefs

Nov 28

Written By On Strategy Showcase

Julian Cole
Strategy Trainer
The Strategy Finishing School
Australia

Connect with Julian
LinkedIn / Strategy Finishing School

Arguably the most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief itself. Examples for both can be viewed and/or downloaded below. This series is brought to you by our friends at WARC.

Below are examples of Get/To/By creative briefs and the Strategy on a Page documents Julian discusses in the episode. These are not the actual briefs, but our interpretation of the briefs based on the finished work. You can download the Get/To/By Creative Briefs as a PDF file from the link below.

Download Creative Briefs PDF here

Julian Cole (on creative briefs)Planning for Effectiveness

On Strategy Showcase

Ep#5 Planning for Effective Outcomes: The Creative Relationship

The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt