Pop-Tarts 2024 Gold Effie winning Pop-Tartigans

Pop-Tarts2024Effie Winner 2024
Written By On Strategy Showcase

Jenny Lindquist
Senior Director Full Funnel Kellanova Chicago

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Matthew Clay EVP, Head Strategic Planning Central & West Regions Weber Shandwick

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This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work below and listen to the episode.

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