Turning bar codes into cookies with OREO "Codes"

OREOSVMLOREO Codes
Written By On Strategy Showcase

Anne Martin
Director, Shopper Marketing
Mondelez International

Connect with Anne
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Christina Ryan
Group Director, Client Engagement VML, Chicago

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LinkedIn

Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awards series. 

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