Pot Noodle's brilliant, Effie-winning response to a failed product launch

Pot NoodleLost the PotUnileverEffie Gold
Written By On Strategy Showcase

Tom Claridge
Head of Strategy
U-Studio (Unilever)
London

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Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. It won a 2023 Gold Effie in the social media category. Thanks to the Effie's for sponsoring this series. Listen to the episode here and see the Pot Noodle creative work and the Carlsberg work below.

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