Live from Los Angeles: Brands & Entertainment

TBWA\CHIAT\DAYHello SunshineSuperconnector StudiosAnomalyImagine Entertainment
Written By On Strategy Showcase

(L to R) Zoe Fairbourn, Jen Costello, Aisea Laungaue, Fergus O’Carroll, Marc Gilbar, Jack Verschleiser.

What an amazing panel of talent. We talk with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon’s Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studios, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWA\Chiat\Day.

We hear about the role branded entertainment plays in the marketing mix, why many brands are creating their own production companies, the limitations of these types of partnerships, striking a balance between the brand and the entertainment and the how various types of returns from entertainment partnerships.

Thank you to Tracksuit, The Effies and WARC for sponsoring our live tour series and TBWA\Chiat\Day for hosting us in Los Angeles.

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