The truth behind the Michael Cera campaign
This is a campaign Chris lead while at Ogilvy. Now Worldwide Chief Creative Officer, Chris wanted to share the real story behind the Michael Cera campaign. He’d been at an event with a well known media platform, but they didn’t know he was in attendance. They presented their version of how the campaign was created, which was wildly ill-informed. Chris wanted to share first-hand the reality of how this idea was discovered and came to life.
