Pot Noodle's brilliant, Effie-winning response to a failed product launch
Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels.
How AXE rediscovered its sweet spot
In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.
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