Workday's Rockstars campaign and its Effie-winning goal

Erik Petersen
Senior Director,
Global Advertising & Strategy
Workday
San Francisco

Connect with Erik
LinkedIn / Workday

Jared Gruner
Founder
Xerophyte
Los Angeles

Connect with Jared
LinkedIn / Xerophyte

While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is. A B2B Effie award-winner, hear why the client's goal was to do award-winning work. Thanks to the Effies for supporting our show. See the creative work on our website and connect with our guests.

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