2024 Media Highlights with Michael Beach

Michael Beach
Written By On Strategy Showcase

Michael Beach
CEO
Cross Screen Media
Washington DC

Connect with Michael
LinkedIn / Cross Screen Media

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.

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