Classic's Episode: Sainsbury's Try Something New

Sainsbury'sClassic's Episode
Written By On Strategy Showcase

Craig Mawdsley
Founding Partner
Craig+Bridget
London

Connect with Craig
LinkedIn / Craig+Bridget

Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007. The campaign drove £1.8 billion in revenue for the British grocery chain in the first two years... £1.14 at a time. See samples of the work below and listen to the episode. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. Learn more at gotracksuit.com.

On Strategy Showcase
Previous

The Martin Agency and US Cellular on using tension to get attention
Next

Turning bar codes into cookies with OREO "Codes"