Samsung Mobile with Ed Tsue, CSO at Publicis OPTS, NY
Ed and I talk about his perspective on the mobile space, the Apple and Samsung brands, and how the challenges of the category are no longer about hardware, but about digital services and ecosystems. This is a companion episode to the soon to be released Geoffrey Cain interview on his new book Samsung Rising
Launch spot for the Galaxy SII (72 & Sunny)
Year 2: The launch of the Galaxy SIII (72 & Sunny)
Mac versus PC campaign (TBWA, Chiat Day, LA)
2020 Galaxy 5G spot from Publicis