Smirnoff Vodka with Stephen O’Kelly of Diageo and Tim Jones of 72 and Sunny.
Tim Jones
Executive Strategy Director
72 and Sunny, New York
Connect with Tim
LinkedIn / 72 and Sunny
Built on the recognition that “taking the unexpected path leads to a life less ordinary," Smirnoff took its origin story and expressed it in a fresh, new way. One that captured the imagination of its audiences by positioning the world’s most popular vodka as “The world’s most infamous spirit.”
Listen to the episode here. See the creative work below.
The creative work
Out of Home and digital display
