Guinness Part 2: Nick Hulley, ECD at AMV, joins as we talk “Made of More” 2018-2020

 
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Alison Falconer
Global Planning Director
Guinness and beer at Diageo

Connect to the strategist
LinkedIn / Diageo Site

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Craig Mawdsley
Co-Chief Strategy Officer
AMV BBDO, London

Connect to the strategist
LinkedIn / Twitter

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Nick Hulley
Executive Creative Director
AMV, BBDO, London

Connect to Nick
LinkedIn / AMVBBDO

In Part 2 of this masterclass, we hear about evolving from sombre, reflective storytelling to a more warm and joyful approach. Plus, the launch of the brilliant Guinness Clear (water.) Listen below or wherever you get your podcasts.

 

Creative work: “Purse & Sisters.”

 
 

Liberty Fields

Guinness Clear

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Volvo cars with Sophia Lindholm and Daniel Sjostrand of Forsman and Bodenfors

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Honda and the “Paper” campaign, with Christian Cocker of RPA, Los Angeles