FIFA 18’s El Tornado with Martin Beverley and David Mortimer of Adam & Eve DDB
Can a virtual game influence the real world? That's the question FIFA 18's El Tornado campaign answers. We learn that the culture surrounding soccer had reversed, serving as the opportunity the campaign could be built upon. And given that FIFA is one of the biggest games in the world, the planning team realized that the only way to growth was to reach people outside of core gamers. But how to do that was the question. El Tornado was the answer.
Referenced work:
Can the virtual game influence the real world game? That was the question. This case video gives us an overview of the entire campaign, which was primarily a socially fueled effort.
