Nike with Andy Lindblade, Head of Strategy at W+K, Portland
A wonderfully refreshing and inspiring conversation about planning and Wieden's approach to it. We hear about the importance of breaking institutional marketing practices as a way to unearth opportunity that has been hidden by "scar tissue." Andy also shares the history of what defines Nike over time and the brand truth that is represented in everything it undertakes. We learn that Wieden is excited by ideas, not by planning. Think about that. It's an important takeaway. Also, listen to our episodes on Adidas and New Balance.
Listen to the episode here.
Referenced work
Levis "Go Forth" was a modern-day nod to young people claiming their own futures in the same pioneering spirit of the Levis brand.
The Levi's America spot
Recognizing that young people were finding it increasingly difficult to relate to celebrity/elite athletes, Nike reminded us of what underpinned the brand's belief system, that everyone with a body can be an athlete.
“Dream Crazy” showed the brand’s willingness to address issues of equality and social justice, encouraging all of us to listen to our own voices and not the voices that attempt to limit or label us. All done through the eyes of an athlete.