Volvo cars with Sophia Lindholm and Daniel Sjostrand of Forsman and Bodenfors
Volvo has always been synonymous with safety. However, from the award-winning E.V.A. initiative to the recent “Parents” campaign, the brand’s goal has been to transform the notion of safety from the traditional and expected to the more human and aspirational. This may be captured best in the thought that Volvo is “the car that takes care of you, like you take care of others.”
Volvo “Parents” Campaign
The Equal Vehicle for All (E.V.A.) Initiative