Waze with Joey Camire of Sylvain Labs, NY
Sylvain Labs in NYC is a strategy and design consultancy founded in 2010. Joey Camire talks us through their assignment for Waze, the crowd-sourced navigation app. Being crowd-sourced makes Waze the most human of all the mapping solutions. Hear the back story on why Joey and the team defined and articulated the brand as a way to "change the way the world moves through everyday acts of cooperation.
Referenced work:
This commercial from R/GA Brazil makes the point that connection with other people changes our whole outlook… and attitude. Supporting Waze’s more human way of moving through life.