The story behind Tinder's "It Starts with a Swipe."

TinderMischief
Written By On Strategy Showcase

Stephanie Danzi
SVP, Head Global Marketing
Tinder
Los Angeles

Connect with Stephanie
LinkedIn

Ed Gunn
EVP, Strategy
Mischief USA
New York

Connect with Ed
LinkedIn / MischiefUSA

Stephanie and Ed join me to share the story behind Tinder's reframing of its misplaced reputation as simply an app for hook-ups. Listen here and see the creative work below.

Thanks to Tracksuit (affordable brand tracking) and The Master of Advertising Effectiveness (MAE) Program for making this episode possible.

On Strategy Showcase
Previous

Procell's B2B reframe: from price to buy to cost to replace
Next

How creating doubt created opportunity for B2B brand Informatica