Uber. Extending the consumer brand into a B2B world

Uber for Business
Written By On Strategy Showcase

Michelle Lisowski
Senior Director Global B2B
Uber

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For Ep#3 in our B2B series, I'm joined by Michelle Lisowski. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.

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