Humor is Duluth's superpower in building a billion dollar brand

Garth Weber
CMO
Duluth Trading Company
Madison, WI

Connect with Garth
LinkedIn / Duluth Trading Company

Dana Lytle
Founder & CCO Planet Propaganda Madison, WI

Connect with Dana
LinkedIn / Planet Propaganda

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.